Joe Perry Meeting With Head of Publishing For RedOctane
BrandWeek.com
April 10, 2008
"...It was December 2006 and the snow was coming down hard. Dusty Welch had flown from sunny California smack into a blizzard in Boston. At Logan International, he rented a car and braved the icy roads up into central Vermont. It was, perhaps, a foolish trek, but Welch was on a mission. He was on his way to meet Joe Perry — yes, that Joe Perry, the bad-boy guitarist for Aerosmith — to talk about a new, branded version of Activision's hit videogame, Guitar Hero III.
Things went well in the veteran rocker's living room and Welch, 38, learned that when a rock star begins talking to you about stuff other than rock music, it's a good sign. Still, what happened next caught him totally off guard. 'Come check out my gun collection,' Perry said, leading Welch through snow drifts out to his barn, where the 57-year-old guitarist beamed over his arsenal. Perry was particularly proud of his Civil War muskets, one of which he picked up, packed with powder and fired. Welch will never forget the feeling: 'Standing there in the massive cloud of smoke with Joe Perry, with the sulfur smell, in the middle of a snow storm . . . It was a surreal moment....' "
April 10, 2008
"...It was December 2006 and the snow was coming down hard. Dusty Welch had flown from sunny California smack into a blizzard in Boston. At Logan International, he rented a car and braved the icy roads up into central Vermont. It was, perhaps, a foolish trek, but Welch was on a mission. He was on his way to meet Joe Perry — yes, that Joe Perry, the bad-boy guitarist for Aerosmith — to talk about a new, branded version of Activision's hit videogame, Guitar Hero III.
Things went well in the veteran rocker's living room and Welch, 38, learned that when a rock star begins talking to you about stuff other than rock music, it's a good sign. Still, what happened next caught him totally off guard. 'Come check out my gun collection,' Perry said, leading Welch through snow drifts out to his barn, where the 57-year-old guitarist beamed over his arsenal. Perry was particularly proud of his Civil War muskets, one of which he picked up, packed with powder and fired. Welch will never forget the feeling: 'Standing there in the massive cloud of smoke with Joe Perry, with the sulfur smell, in the middle of a snow storm . . . It was a surreal moment....' "
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