Guitar Hero: A Hero Will Rise
The Times, South Africa
March 22, 2008
It got millions of Americans rocking, musicians rethinking their sales strategy, and now it’s roaring through South Africa. So, it’s official: Guitar Hero rules....
With profits falling fast, the music industry is in something of a crisis and desperately searching for new revenue streams. The experience of feeling music promises a new outlet. At the vanguard of this move to a more physical music experience are rock stalwarts Aerosmith, who have just released a 30-song greatest hits package as a Guitar Hero episode, complete with motion capture graphics of the band rocking out and original master track recordings of their classic rock tunes that trace the band’s career from small clubs to arena shows.
Guitarist Joe Perry had much to say about their collaboration with Activision game studios.
“On a larger scale, it’s cool to be pioneers helping to rebuild the music industry through a format like video games. It’s great for rock since the record companies are struggling to make sense of how things are changing.
“Fans want to experience music in new formats, and there are going to be some who will play the game, then pick up the guitar for real and start bands. It’s what’s happening now, and it’s going to build more momentum in the future. It’s a massive change for the music business....”
Complete article: (here).
March 22, 2008
It got millions of Americans rocking, musicians rethinking their sales strategy, and now it’s roaring through South Africa. So, it’s official: Guitar Hero rules....
With profits falling fast, the music industry is in something of a crisis and desperately searching for new revenue streams. The experience of feeling music promises a new outlet. At the vanguard of this move to a more physical music experience are rock stalwarts Aerosmith, who have just released a 30-song greatest hits package as a Guitar Hero episode, complete with motion capture graphics of the band rocking out and original master track recordings of their classic rock tunes that trace the band’s career from small clubs to arena shows.
Guitarist Joe Perry had much to say about their collaboration with Activision game studios.
“On a larger scale, it’s cool to be pioneers helping to rebuild the music industry through a format like video games. It’s great for rock since the record companies are struggling to make sense of how things are changing.
“Fans want to experience music in new formats, and there are going to be some who will play the game, then pick up the guitar for real and start bands. It’s what’s happening now, and it’s going to build more momentum in the future. It’s a massive change for the music business....”
Complete article: (here).
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