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Monday, March 31, 2008

Dream Job: Don Bernstine

New York Post, NY
March 24, 2008


Memorabilia Maestro Pulls Strings For The Hard Rock Cafe



Rock On: Hard Rock Cafe memorabilia solicitor
Don Bernstine, with Joe Perry of Aerosmith



Some lucky people go to a rock concert and leave with a prized memento - say, The Edge's guitar pick. Not Don Bernstine. The 50-year-old rock 'n' roll fanatic goes to shows, hangs out backstage, and usually heads home with the whole guitar.

Bernstine is the archivist and memorabilia collector (read: negotiator) for the 140-odd worldwide outlets of the Hard Rock Cafe. Ever wonder where all that cool Plexiglas-protected stuff on the walls came from - like the Ramones' leather jackets, Jim Morrison's pants or the autographed Bo Diddley guitar? Since 2003 it's Bernstine, a burly and personable music-business veteran, who's traveled the world bagging that loot.

The Post sat down with the Hard Rock's hunter-gatherer at the Times Square cafe before a solo show by Joe Perry of Aerosmith to find out how Bernstine became the collector of cool....


Article continued:  (here).


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