Designer turning CBGB into a rocking boutique
Newsday, NY
January 14, 2008
John Varvatos is not quite a household name yet, but he's working on it... Varvatos' design aesthetic is, you could say, a little bit preppy, a little bit punk. His menswear is sold at luxury department stores and his own boutiques - including a 6-month-old store in East Hampton now enjoying "killer" sales - and appeals, he says, to businessmen and rockers alike looking for "Old World craftsmanship with an edge." His ad campaigns feature rock stars like Aerosmith's Joe Perry, Alice Cooper and CBGB-alum Iggy Pop....
Complete article: (here).
January 14, 2008
John Varvatos is not quite a household name yet, but he's working on it... Varvatos' design aesthetic is, you could say, a little bit preppy, a little bit punk. His menswear is sold at luxury department stores and his own boutiques - including a 6-month-old store in East Hampton now enjoying "killer" sales - and appeals, he says, to businessmen and rockers alike looking for "Old World craftsmanship with an edge." His ad campaigns feature rock stars like Aerosmith's Joe Perry, Alice Cooper and CBGB-alum Iggy Pop....
Complete article: (here).