Hard Rock: A new destination
BostonNOW, MA
August 7, 2007
Hard Rock celebrates Faneuil Hall location
While it's been open to the public for more than a month already, the Hard Rock Cafe will hold its official grand opening tonight with a celebration that includes rock stars, a red carpet and more.
"Moving to Faneuil hall is a great opportunity for us," said Lelle Lutts, marketing manager for Hard Rock Cafe Boston. "It's a much bigger venue with enough room to have a concert room of its own which will really open us up as a destination for both local and national performers."
Lutts added that the larger space also let the Hard Rock devote more space to the best of Boston's rock pioneers. In fact, memorabilia from Aerosmith, The Mighty Mighty Bosstones, the New Kids on the Block and more will be displayed in a special room at the restaurant.
While the rock memorabilia on the walls has always been a drawing point for the Hard Rock, Lutts said she hopes the higher visibility of the new Faneuil Hall location will help spread the word about what's on its menu as well.
"We're a fresh kitchen," she said, "and a lot of our menu reflect that. The guacamole and salsa are made fresh each day, the onion rings are hand cut and the chicken tenders are all battered by hand. It's one of the things that separates us from other restaurants."
Hard Rock Boston's grand opening. Tonight. Red carpet begins at 7 p.m.
Green Line Govt. Center stop.
August 7, 2007
Hard Rock celebrates Faneuil Hall location
While it's been open to the public for more than a month already, the Hard Rock Cafe will hold its official grand opening tonight with a celebration that includes rock stars, a red carpet and more.
"Moving to Faneuil hall is a great opportunity for us," said Lelle Lutts, marketing manager for Hard Rock Cafe Boston. "It's a much bigger venue with enough room to have a concert room of its own which will really open us up as a destination for both local and national performers."
Lutts added that the larger space also let the Hard Rock devote more space to the best of Boston's rock pioneers. In fact, memorabilia from Aerosmith, The Mighty Mighty Bosstones, the New Kids on the Block and more will be displayed in a special room at the restaurant.
While the rock memorabilia on the walls has always been a drawing point for the Hard Rock, Lutts said she hopes the higher visibility of the new Faneuil Hall location will help spread the word about what's on its menu as well.
"We're a fresh kitchen," she said, "and a lot of our menu reflect that. The guacamole and salsa are made fresh each day, the onion rings are hand cut and the chicken tenders are all battered by hand. It's one of the things that separates us from other restaurants."
Hard Rock Boston's grand opening. Tonight. Red carpet begins at 7 p.m.
Green Line Govt. Center stop.
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