And he wears it well: Rock-star style goes on sale
Boston Globe, MA
August 9, 2007

Drummer of legendary rock band Aerosmith, Joey Kramer, center, and members of Zildjian Boston - Hard Rock Cafe, Faneuil Hall, Boston, Massachusetts -
August 7, 2007
(Photo by: Wire Image - Gail Oskin)
Even if he weren't instantly recognizable, Joey Kramer would have been hard to miss at the opening of the new Hard Rock Cafe Boston. The Aerosmith drummer showed up in a sleeveless leopard-print shirt, jeans, and a pair of bright red shoes -- or were they sneakers? -- with dangling silver buckles. "You like them?" he asked, relaxing in the club's VIP lounge. "I bought them in Russia." Kramer's style is on sale now at Technical, a Newbury Street store he's just opened with John Nichols. Located between Exeter and Fairfield streets, the shop's stocked with a wide -- and weird -- range of streetwear, from hats and hoodies to sneakers and skateboard accessories. (Nichols, a friend of Kramer's son Jesse, opened the first Technical in Norwell a few years ago.) "It's clean, crisp, artist-inspired stuff," said Kramer. Not merely an investor, the drummer, who lives in Marshfield, said he'll occasionally be in the store. But of course, Kramer's keeping his day job. He said Steven Tyler, Joe Perry, and the rest of the band begin working on a new record in October, recording it in their South Shore studio. "We've never sounded better," Kramer said. "It's a little spooky, actually."

Bass guitarist of the legendary rock band Aerosmith, Tom Hamilton, center, with his wife and son - Hard Rock Cafe, Faneuil Hall, Boston, Massachusetts - August 7, 2007
(Photo by: Wire Image - Gail Oskin)
August 9, 2007

Drummer of legendary rock band Aerosmith, Joey Kramer, center, and members of Zildjian Boston - Hard Rock Cafe, Faneuil Hall, Boston, Massachusetts -
August 7, 2007
(Photo by: Wire Image - Gail Oskin)
Even if he weren't instantly recognizable, Joey Kramer would have been hard to miss at the opening of the new Hard Rock Cafe Boston. The Aerosmith drummer showed up in a sleeveless leopard-print shirt, jeans, and a pair of bright red shoes -- or were they sneakers? -- with dangling silver buckles. "You like them?" he asked, relaxing in the club's VIP lounge. "I bought them in Russia." Kramer's style is on sale now at Technical, a Newbury Street store he's just opened with John Nichols. Located between Exeter and Fairfield streets, the shop's stocked with a wide -- and weird -- range of streetwear, from hats and hoodies to sneakers and skateboard accessories. (Nichols, a friend of Kramer's son Jesse, opened the first Technical in Norwell a few years ago.) "It's clean, crisp, artist-inspired stuff," said Kramer. Not merely an investor, the drummer, who lives in Marshfield, said he'll occasionally be in the store. But of course, Kramer's keeping his day job. He said Steven Tyler, Joe Perry, and the rest of the band begin working on a new record in October, recording it in their South Shore studio. "We've never sounded better," Kramer said. "It's a little spooky, actually."

Bass guitarist of the legendary rock band Aerosmith, Tom Hamilton, center, with his wife and son - Hard Rock Cafe, Faneuil Hall, Boston, Massachusetts - August 7, 2007
(Photo by: Wire Image - Gail Oskin)