U.S. Stars Shine Again in Japan Ads
Washington Post, DC
January 14, 2007
TOKYO -- Forget the rising stock market or fifth straight year of economic growth. The latest sign of Japan Inc.'s comeback is Cameron Diaz in a slinky black dress gabbing on a phone and strutting to the tune of Aerosmith's "Walk This Way" on Japanese television. But this is no film trailer or wacky guest appearance -- it's a 30-second commercial for a cellular telephone company.
And Diaz is hardly alone. As the decade-long recession drifts into memory here, the "Only in Japan" celebrity commercial is enjoying a sudden comeback -- with Angelina Jolie, Brad Pitt, Scarlett Johansson and Kiefer Sutherland among the American stars coming back down to earth in Japan to peddle everything from dairy products to power bars...
Watch commercial: (here)
January 14, 2007
TOKYO -- Forget the rising stock market or fifth straight year of economic growth. The latest sign of Japan Inc.'s comeback is Cameron Diaz in a slinky black dress gabbing on a phone and strutting to the tune of Aerosmith's "Walk This Way" on Japanese television. But this is no film trailer or wacky guest appearance -- it's a 30-second commercial for a cellular telephone company.
And Diaz is hardly alone. As the decade-long recession drifts into memory here, the "Only in Japan" celebrity commercial is enjoying a sudden comeback -- with Angelina Jolie, Brad Pitt, Scarlett Johansson and Kiefer Sutherland among the American stars coming back down to earth in Japan to peddle everything from dairy products to power bars...
Watch commercial: (here)
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