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Tuesday, December 19, 2006

Paid Appoints New President of Celebrity Services

Business Wire, CA (Press Release)
December 18, 2006


WORCESTER, Mass. & BOSTON--(BUSINESS WIRE)--Paid, Inc. today announced that Keith Garde has been appointed President of Paid celebrity services. This appointment further solidifies Paid’s relationship with Mr. Garde, who has been a consultant to the company for the past two years.

In his new role with Paid, Mr. Garde will oversee business strategy and new business development for Paid celebrity services, including branding Paid’s products and services, unifying its various businesses under one umbrella and improving the bottom line...


...Mr. Garde has collaborated on special projects for MTV, VH1, A&E, ESPN, NFL, Disney, Paramount Pictures, Daimler-Chrysler, multiple record labels and many other major corporations and artists. The projects resulting from these collaborations have garnered for Aerosmith the highest level of industry awards, including Grammys, American Music Awards, People’s Choice Awards and a series of Billboard awards. He has held key positions on numerous high profile projects, including:


Aerosmith’s “The Making of ‘Pump,’” a seminal rock documentary
of Aerosmith’s multi-Platinum “Pump” album -- Creative Director and Producer
DMC’s “Checks, Thugs & Rock ‘n’ Roll” video documentary --
DVD Executive Producer & Creative Director
VH1’s “Behind the Music: Aerosmith” --
Executive in Charge of Production for Aerosmith
Aerosmith’s “Eat the Rich” music video
for MTV -- Co director and Producer
A&E’s Aerosmith “U Gotta Move” show and DVD --
Executive Senior Producer
Aerosmith’s “Baby Please Don’t Go” video --
Producer
Aerosmith “What It Takes” music video --
Director and Producer, studio version
VH1’s “DMC: My Adoption Journey” --
Executive Producer
Aerosmith/NFL promotional video “Back In the Saddle” and “Dream On”
music videos for ESPN/NFL -- Creative Director


In 1987, Mr. Garde began as marketing director for Collins Management, Inc., transitioning to vice president and co-manager of Aerosmith, a role he held until 1995. He was one of the principal architects and drivers of Aerosmith’s resurgence beginning in the late ‘80s that helped turn them into one of the world’s most successful rock & roll bands. Today he continues to consult for Aerosmith as special projects manager...

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Contacts
For Paid, Inc.
Paid celebrity services:
Kristen Kuliga, +1-617-861-4102
or
Media:
Julie Shepherd of Accentuate PR, +1-815-479-1833
Julie@accentuatepr.com


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