Music Events to Movie Theatres
Business Wire via Yahoo! Finance - Press Release
May 8, 2006
National CineMedia And Live Nation to Bring Expanded Slate of Music Events to Movie Theatre Network Nationwide
National CineMedia (NCM), the leader in the distribution and marketing of alternative digital content in movie theatres and Live Nation, the world's largest diversified promoter and producer of live entertainment including music concerts and other special entertainment events, have entered into a non-exclusive content and cross-marketing agreement. The agreement was announced today by Tom Galley, NCM's chief operations and technology officer and Faisel Durrani, president of marketing for Live Nation.
The Live Nation events will be offered across NCM's Digital Content Network (DCN), the world's largest in-theatre digital satellite distribution network. NCM's secure, state-of-the-art DCN reaches approximately 850 movie theatres and 11,000 screens in 49 of the top 50 DMAs at AMC, Cinemark, and Regal Entertainment Group locations, as well as additional theatres nationwide.
Commenting on the agreement Mr. Galley said, "National CineMedia's state-of-the-art Digital Content Network creates a unique experience for fans to enjoy their favorite entertainers' performances on the big screen in comfortable, conveniently located stadium seating theatres. In-theatre events present a terrific alternative and unrivaled opportunity for fans to enjoy popular acts in an exhilarating atmosphere in their local community."
...National CineMedia has been marketing and distributing music content through its Big Screen Concerts(TM) division since 2002...
...Over the past four years, Big Screen Concerts has presented multiple events featuring top music industry names, including The Rolling Stones, Bruce Springsteen, Green Day, Bon Jovi, Prince, Phish, Usher, Beyonce, Jimmy Buffett, Aerosmith, Jimmy Page and Robert Plant, The Who and Coldplay, among others. Events under the new relationship will be announced in the coming weeks...
May 8, 2006
National CineMedia And Live Nation to Bring Expanded Slate of Music Events to Movie Theatre Network Nationwide
National CineMedia (NCM), the leader in the distribution and marketing of alternative digital content in movie theatres and Live Nation, the world's largest diversified promoter and producer of live entertainment including music concerts and other special entertainment events, have entered into a non-exclusive content and cross-marketing agreement. The agreement was announced today by Tom Galley, NCM's chief operations and technology officer and Faisel Durrani, president of marketing for Live Nation.
The Live Nation events will be offered across NCM's Digital Content Network (DCN), the world's largest in-theatre digital satellite distribution network. NCM's secure, state-of-the-art DCN reaches approximately 850 movie theatres and 11,000 screens in 49 of the top 50 DMAs at AMC, Cinemark, and Regal Entertainment Group locations, as well as additional theatres nationwide.
Commenting on the agreement Mr. Galley said, "National CineMedia's state-of-the-art Digital Content Network creates a unique experience for fans to enjoy their favorite entertainers' performances on the big screen in comfortable, conveniently located stadium seating theatres. In-theatre events present a terrific alternative and unrivaled opportunity for fans to enjoy popular acts in an exhilarating atmosphere in their local community."
...National CineMedia has been marketing and distributing music content through its Big Screen Concerts(TM) division since 2002...
...Over the past four years, Big Screen Concerts has presented multiple events featuring top music industry names, including The Rolling Stones, Bruce Springsteen, Green Day, Bon Jovi, Prince, Phish, Usher, Beyonce, Jimmy Buffett, Aerosmith, Jimmy Page and Robert Plant, The Who and Coldplay, among others. Events under the new relationship will be announced in the coming weeks...
| Permalink | E-mail this post 
