Organic Perks Up
Sacramento Bee, USA
"It all started 12 years ago... as Barrie Gromala and Joyce Lemley looked for the perfect blend of organic beans. They opened their first Beantrees Espresso Bar inside Hewlett-Packard in Roseville... Sacramento-based Beantrees is taking its line of organic beans from the coffee stand to the checkout stand in an exclusive deal with West Sacramento-based Raley's.
...Beantrees signed chef Jaime Laurita - whose clients include The Rolling Stones, Sheryl Crow and Sarah McLachlan - to promote Beantrees after Aerosmith lead singer Steven Tyler asked Laurita to get the coffee for the band to drink while on tour. Tyler and Gromala had met while both were vacationing in Hawaii..."
"It all started 12 years ago... as Barrie Gromala and Joyce Lemley looked for the perfect blend of organic beans. They opened their first Beantrees Espresso Bar inside Hewlett-Packard in Roseville... Sacramento-based Beantrees is taking its line of organic beans from the coffee stand to the checkout stand in an exclusive deal with West Sacramento-based Raley's.
...Beantrees signed chef Jaime Laurita - whose clients include The Rolling Stones, Sheryl Crow and Sarah McLachlan - to promote Beantrees after Aerosmith lead singer Steven Tyler asked Laurita to get the coffee for the band to drink while on tour. Tyler and Gromala had met while both were vacationing in Hawaii..."
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